Lifetime Skills Digital Ad Campaign
Lifetime Skills digital ad campaign started as a subscription offer for New Year's Eve. I took a tired idea and researched motivational themes to create a compelling challenge for learners. While many of Rosetta Stone's campaigns are static, I pushed my team to consider using a multipurpose video, which we adapted to fit different social medial platforms. For Lifetime, I curated photos that captured the spirit of the campaign and provided the key art to the production designers, email designers and social media specialists.
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