Swipe Right Ad Campaign

An ad campaign that captivates learners by integrating dating app terminology and celebrating contemporary dating culture. For the campaign, titled "Swipe Right," I led a team that meticulously emulated the aesthetics and language of modern dating apps to resonate deeply with millennial language learners. This included using familiar swipe gestures, matching interfaces, and popular phrases like "It's a match!" to create an immediate and relatable connection with the target audience. The visuals were sleek, vibrant, and designed to evoke the user experience of leading dating apps, ensuring that the campaign felt both modern and engaging. My final design does more than just draw a parallel between the excitement of embracing something new with the thrill of dating; it taps into the emotional landscape of adventure and curiosity. By framing language learning as a journey akin to exploring new romantic possibilities, the campaign encourages learners to view each new word and phrase as a potential "match" waiting to be discovered. This approach not only makes the learning process more appealing but also aligns with the adventurous spirit and openness to new experiences that characterize the millennial generation. The campaign ultimately aims to transform the perception of language learning from a daunting task into an exciting and relatable adventure, fostering a positive and enthusiastic response from its audience.